ARTWORK GUIDELINES
ARTWORK GUIDELINES
Providing Your Own Art?
How to format files for print to ensure your art comes out exactly as you envisioned.
Vector Artwork Files
Vector art is the modern artist's tool, offering precision and limitless scalability. Unlike raster images that lose quality when enlarged, vector graphics retain sharpness, making them ideal for items from logos to large banners. They use paths, points, and curves, allowing for fluid designs that are easily adjustable. This adaptability ensures impeccable quality for small stickers or giant murals. Advanced software now makes creating vector art easier than ever, facilitating experimentation with colors and shapes. At Merch Runner, we utilize vector art to transform your ideas into vibrant prints. Whether for branding, events, or custom merchandise, vector graphics provide a polished, standout look. Elevate your prints with the captivating aesthetics of vector art.
Common Vector File Types
• .AI, .PDF, .EPS
Common Vector Uses
• Logos, Text, Monograms
Raster Artwork Files
Rasterized artwork, composed of pixels, is the standard for creating detailed images and photographs. However, this type of artwork isn't ideal for logos or designs requiring scalability, as raster images do not resize easily without losing quality. Editing can also be challenging, as adjustments made to a pixel-based image can lead to distortions. Despite these limitations, you can still be confident that our expert screenprinters at Merch Runner can transform your raster art file into an impressive print, delivering stunning results that capture the essence of your design.
Common Raster File Types
• .JPG, .PNG, .TIFF
Common Raster Uses
• Photographs, Complex Art
Working With Colors
Translating colors from digital to print requires precision, and using the Pantone Matching System (PMS) is the most reliable way to identify colors for print projects. Pantone provides a standardized color reference that ensures consistency across various print mediums. Common ink brands like International Inks or Wilflex are often utilized in most screen printing shops and can help in accurately matching these Pantone colors. It’s important to remember that RGB, HEX, and other web colors do not directly translate to ink colors, so relying on Pantone is crucial for achieving the desired print outcome.
Common Color Types
• Pantone(PMS), RGB, Hex, CMYK
Common Ink Brands
• Pantone, International, Wilflex
